Skill development is the foundation of network marketing success!

Do you want to achieve the pinnacle of network marketing success?

Don't you often feel like you are chasing that elusive pot of gold at the end of the rainbow, moving ever closer but you can never quite get your hands on it!

In my experience, finding a network marketing skill development program is like unlocking the keys to mlm success and finding a treasure chest full of gold.

Unfortunately not everyone discovers gold, but with a road map of priceless clues you can open the treasure chest and discover that network marketing skill development is in fact the foundation of network marketing success.

As a network marketing professional and coach, I have seen people start out on a network marketing career wide eyed with expectation about what this industry has to offer, their dreams are big and they are filled with enthusiasm. But somehow the success they dream about just never seems to happen and it becomes as elusive as that pot of gold at the end of the rainbow.

So why do network marketers find themselves in this situation?

Simple answer………

They either don't follow a network marketing skill development program in the first place or the system/process that forms the foundation of their business is not rock solid. In other words, it is not built on skills and competence and therefore doesn't contain the FOUR ESSENTIAL BUILDING BLOCKS of a network marketing mlm success system!

YOUR Skill development should be YOUR first priority in business!

Achieving the pinnacle of success in network marketing begins with building a solid foundation based on skills and competence.

So what are the four essential building blocks of a network marketing mlm success system?

Well I won't keep you in suspense.........

The four essential building blocks form the basis of the Network Marketing Success Cycle illustrated here and are as follows:





So let's take a look at SKILL DEVELOPMENT! It's a very general term and can apply to a lot of areas. The problem is it's not used much in network marketing, which is one of the reasons why people often don't see the connection between building a network marketing business and building a business using other business models.

For some strange reason there seems to be this little myth that gets passed on from person to person within the industry that somehow network marketing is different from other business models - it has a unique character all of its own and its only the "special people" who truly "get this" that succeed!

So I ask myself:

  • Why is it that some people who join network marketing think they don't need to access skill development, career planning, leadership development or coaching programs specific to the industry in order to achieve their business goals?

  • Why is it that a great number of network marketing leaders think they don't need to support their new business associates with programs specific to the industry and to their company - programs based on skill development, career planning, leadership development and coaching which are fundamental to business success no matter what industry you work in?

  • Why is there a popular misconception that anyone joining network marketing only needs to talk to every person that comes within 3 foot of them about their products and their business and the riches will come pouring in?


Well, sadly I think many network marketers find themselves victims of this "old school" approach to industry success because of the way the network marketing industry evolved over time.

However I am pleased to say that there seems to be a ground swell for change. Some network marketing companies and independent network marketing leaders are moving away from this old school of thought. They understand that network marketing success is based on the success principles used in business generally.

So why is skill development so important?

Well the way I see it………every industry has specific knowledge and skill sets that people who work in that industry should be able to perform to a level of competence!

So think about that………how do YOU know what you need to be able to do and to what standard in order that you might achieve the success you truly desire in your network marketing business?

Consider these questions:

  • If you don't know what you need to be able to do then how are you going to do it?

  • If you know the things you need to do but can't do them because you are just not sure how, is your business going to be successful?

  • If you know the things you need to do but can only do them with guidance and support, what happens if your helper is not around?

  • If you know the things you need to do and can do them competently on your own, then what would this mean for your business success?

Let's take this a step further………

Imagine you are brand new to network marketing………maybe you are brand new, in which case you won't have to imagine too much, you are living it right now!

You have decided you want to start an mlm business. What network marketing fundamentals should you be aware of, what do you need to know and be able to do to get your business off the ground?

I'll let you in on a little secret………

YOU NEED TO GET YOUR HANDS ON A NETWORK MARKETING SKILL DEVELOPMENT COMPETENCY FRAMEWORK



Your overall skill development is contingent on you being able to identify the knowledge and skills you need to build your business. A competency framework should help you to identify the information you need to know and the skills you must be able to perform competently. This information is important just to get your business off base one but is equally vital for your long term business success.

Think about this………

You don't know what you don't know………right?

Yes, that's right!

So if you are new to network marketing you will need to access some skill development - that's for sure. No matter how many skills you bring with you to this new venture you will need to learn SOME new stuff. So you need to find out what that is exactly!

The only way you are going to do this effectively and not just rely on what you hear on the grapevine, is to follow a skill development program which clearly defines the skills you need to be able to perform competently.

This skill development competency framework should provide you with a complete breakdown of the skills you will need to perform competently in the following areas:

  • Network marketing fundamentals,
  • How to build a network marketing customer base, and
  • How to build a global network marketing business




Let's break this down even further.









What are some categories of skill development that you would expect to be included in a competency framework for network marketing fundamentals?

  • Orientation - how are you going to get orientated about your company, your products, and your business opportunity so that you know how to take the first steps?

  • Business systems and processes - what business systems and processes do you need to have in place and be able to use so you are organized and make best use of the time available to you to build your business?

  • Resources - what network marketing tools and resources do you need to be familiar with and know how to use to get your business going?

  • Branding YOUR business - remember you are in business for yourself, even though you represent your network marketing company. So what's unique about what YOU have to offer your prospective customers and business associates? How are you going to set about letting people know who you are and what you offer in your business - what's Your USP - Your Unique Selling Proposition?

There are tons more, but this is just to give you an idea………




Before I go any further I want to be sure you are clear on what I mean by competence.

Are you crystal clear………?

Your understanding of how competence relates to a network marketing skill development program is pivotal to your short and long term business success.

So let's get right to it!

If you are competent in a particular skill it means you can perform that skill to a required standard, on your own, without help and be able to do this on an ongoing basis.

So that's what you want of course in order to achieve your network marketing business growth goals.

So let's say you get started on a network marketing skill development program which includes a competence framework………

What 2 key steps do you need to take to get started?




  1. Review your Competence Framework - This Identifies what you need to know and be able to do

    In your network marketing business you need to be aware of the skills and knowledge required at each level of your career.

    A competency framework defines what you need to know and be able to do by listing these key areas as what we call "COMPETENCY STATEMENTS".

    This leaves you no doubt about what skills form part of your skill development program.



    You now know what it is you need to know………right!




  2. Complete a Foundation Skills Assessment - this helps you measure the gaps

    A foundation skills assessment or self assessment guide is a tool for helping you to assess your present level of competence against the skills defined in the competency framework.

    You then need to compare what you already know and can do against what you should know and should be able to do.

    If there are gaps, then you are very clear about what needs to be included in YOUR skill development program.



You now know what skills YOU personally need to develop to get you started on the road to network marketing business success!


Remember………

Skill development is the foundation of network marketing success.

Achieving the pinnacle of success in network marketing begins with building a solid foundation based on skills and competence.




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