So why is it so important to develop good leadership skills for success in network marketing?
You may be thinking………
The best way to put these questions into perspective is to consider the following………
What is one of the fundamental advantages to building a network marketing business as apposed to a traditional business? I know you will have heard this a million times before………
It's being able to tap into the principle of LEVERAGE.
Leverage is based on the concept that your business success is not solely dependent on the work YOU do and the time YOU spend working in your business.
If you experience LEVERAGE in your business you will experience BUSINESS GROWTH based not only on the work you do but on the work your team is also doing.
In other words………
The business owners in your network marketing business team are duplicating a business system, business processes and most importantly business skills they have learned and become competent to perform so that they not only experience their own business success but CONTRIBUTE TO YOUR SUCCESS!
Good leadership skills are essential to the process of duplication which ultimately results in LEVERAGE and business growth in network marketing!
Quite simply you cannot have one without the other, and don't let anyone tell you any differently.
How on earth is your team going to have the foggiest idea of how to duplicate your business system and develop competence in a range of necessary skills that will support their success if they don't have effective leadership?
The first golden rule of being able to demonstrate good leadership skills is………
YOU must be a good ROLE MODEL for YOUR team!
Let's get more specific here………Below are three very important questions you need to consider when thinking about how good leadership skills apply to your network marketing business:
All excellent questions!
I am going to take a few minutes to explore each of these points one at a time but before I do, consider this………
Before you start another network marketing training program
or business system that promises the earth but fails to deliver,
I would strongly encourage you to stay with me
as I answer these important questions for you.
I am sure you will find it very illuminating!
So………Let's look at QUESTION ONE
What does it take to be a good role model for your team and therefore a highly effective leader in network marketing?
In order to answer this question we need to define leadership!
Unless we understand what it is we are doing when we are leading how on earth can we demonstrate good leadership skills?
L E A D E R S H I P
A leader is one who
KNOWS the way
GOES the way, and
SHOWS the way
Let's look at this from a network marketing perspective………
L E A D E R S H I P
A network marketing leader is one who exhibits good leadership skills by:
Personally demonstrating competence
in the knowledge and skills required to build a network marketing business
Applying the relevant knowledge and skills
to his/her network marketing business on a daily basis
Modeling and coaching others for success
by establishing a culture of skill development and competence
So in summary, what does it take to be a good role model for your team and therefore a highly effective leader in network marketing?
You need to become a leader who:
Now, let's take a look at QUESTION TWO
As a leader, what do you need to be able to do in your business on a day to day basis in order to demonstrate good leadership skills and be confident in undertaking the leadership competencies that are important for network marketers?
You know, at the end of the day it doesn't matter whether you are a network marketing business owner, traditional business owner or anyone who is responsible for leadership in some aspect of your life. There will be certain leadership skills that are totally generic no matter what the environment in which you wish to apply them.
Remember how we defined leadership above………I'm sure you get the picture. That definition applies to anyone with leadership responsibilities.
However, I can and I will get more specific so you know exactly what leadership skills you are looking for in network marketing.
You need to be able to identify the leadership skills necessary for network marketing so you can experience the business growth and success you aspire too.
After all, if you don't know what you need to know and you are not familiar with the leadership competencies essential for network marketing then how on earth are you going to build a long term successful business and achieve the results you desire for your business?
So here we go………
Below is a list of skills that I personally recommend all business owners develop.
This list is totally relevant to network marketing also. In fact it is often due to the lack of these skills that many network marketers fail to operate their business at a professional level and then they wonder why they don't get the professional results they are looking for.
So if you want to be a good role model for your team and demonstrate good leadership skills then I would suggest you give this list your serious attention. Developing these skills is essential if you are going to be a true network marketing professional and business owner who works to achieve duplication and leverage in your business.
As a professional network marketing leader you should be able to demonstrate good leadership skills through competence in the following areas:
From a leadership perspective the business analysis and strategic planning skills identified here assist you to model good business management skills and in so doing lead, motivate and assist your business builders to become competent in these skills.
If you are a person who leads by example when it comes to analyzing your business growth, measuring performance and taking a strategic approach to business development and forward planning, you will assist your business builders to approach their business management based on sound business practices.
The process of demonstrating good leadership skills in this area provides the opportunity for your team of business builders to achieve a level of professional excellence in network marketing.
If your team of business builders follows your lead, you will also benefit from their efforts. That's one of the unique features of the network marketing business model!
Remember………It's called DUPLICATION and LEVERAGE!
So it's well worth your investment in time, money and energy to personally develop good leadership skills and put them into practice daily in your network marketing business. If you do so, not only will your team benefit but so will you - BIG TIME!
Finally, let's take a look at QUESTION THREE
How do you go about developing good leadership skills and accessing leadership skill development programs that are relevant to your business?
Well I guess you have a few options here, but keep in mind that whatever route you take to developing leadership skills, you will gain the most from leadership skills training that is relevant and applicable to your network marketing business.
And remember, skill development comes from learning, practicing and applying what you have learnt to the real world of 'YOUR BUSINESS'!
You can 'learn' about developing good leadership skills all you like, but unless you also access to a system that supports their 'practical application' and provides you the opportunity to become 'competent' in these skills you will limit your potential to experience fantastic results in your business.
So my advice is………
Use this guideline as your measuring stick when you are exploring your options for leadership skills training and deciding which road you should follow.
If the mlm training program you decide to use to build good leadership skills is based on LEARNING, PRACTICING, APPLYING and achieving COMPETENCE in clearly defined skills you significantly improve your chances of becoming an independent and successful leader. This most definitely sets you on the right road to achieving results in your business and ultimate business success!
So, what are some options you could consider for accessing programs, systems and resources to help you develop good leadership skills?
You can rest assured that any mlm training , including leadership skills training topics added to this website will be:
100% relevant to the network marketing professional
Firmly founded on learning and developing skills
Underpinned by a coaching philosophy
Designed to assist in developing strategies for building competence
Make sure you visit my website regularly so you don't miss any new updates!
Just a little word of advice………
There is a substantial amount of information about network marketing available today, particularly as many people choose to access training and coaching programs on the web. Examples of this includes 'training' programs, network marketing mlm systems, workshops, webinars, conference calls, books, DVD's, audio CD's etc. It can become overwhelming and very difficult for the novice network marketer to choose what will best meet their needs.
There is a way around this potential confusion………
You MUST apply a fundamental test to help you to evaluate programs and resources, including those that will assist you to develop good leadership skills, so that you can confidently determine what will best meet your individual learning and skill development needs.
So here's the formula………
Formula for evaluating leadership skills training options
Any network marketing system you adopt to assist you to develop good leadership skills must be underpinned by systems and processes that support:
Learning & developing skills
Practicing skills with support and coaching
Applying skills to your business
Coaching others for success
If you are able to demonstrate good leadership skills you invariably improve your potential to:
So why wouldn't you want to 'dig deeper' into learning more about systems and programs that can support you to develop good leadership skills? It seems like a 'no brainer' to me!
If you commit to personally developing and demonstrating good leadership skills in your network marketing business and then you 'pay it forward' by coaching others to do the same, you will increase the potential for your network marketing business to 'soar' to new heights.
I would go as far as to say good leadership skills are pivotal to your network marketing business success!