What's the connection between competence and success in network marketing?
The words 'competence' and 'network marketing' are not words you will often hear used together in the same breath!
Why is that………?
Historically competence has been a bit of a 'dirty word' in network marketing circles because the industry generally has not promoted or developed a skills based approach to success.
Now, don't get me wrong………I am not suggesting for one minute that these attributes are not extremely important for anyone in business to demonstrate, and network marketing business owners are no exception.
These are NOT the ONLY areas that will make you successful in business. There's a whole lot more to it than desire, motivation and willingness to work hard.
All will become clear………I assure you!
Are they all successful in this industry?
Are they actually achieving their dreams and goals?
Or………are they following blindly the advice of their 'upline', their mlm company and fellow network marketers without really thinking seriously about how ridiculous this belief is.
After all, what can you do these days (let alone something from which you expect to derive an income), without demonstrating proficiency in certain skills? Think about this a little more………
Are you getting the picture?????
Before we explore this any further, let's just define the word so I know we are all on the 'same page' here!
Here are three dictionary definitions for you:
Does that really help us to think about this word in terms of what we do in network marketing?
I think there is a far better definition that I know will help to crystallize things for you.
Edward Ludbrook is one of my favorite network marketing authors and trainers. He is Europe's leading Network Marketing trainer and the world authority on Network Leadership. He has sold over 2 million books and audios in 20 languages and has helped a great number of network marketers achieve their business goals through his books, audios and live seminars.
Needless to say, I am very confident in his definition of the word 'COMPETENCE' as it relates to network marketing.
In his book '100% Success Basics - a quick and simple guide to guaranteed success in Network Marketing', Edward's definition is as follows:
So, you may be asking………what are performance standards and how will I know if I am competent in those standards?
If you have not already read my webpage on writing performance standards I would suggest that you click on the link below before continuing with this page.
VERY IMPORTANT POINT:
Make sure you come back to this page as you won't want to miss the rest of the information I have for you on this topic! I know it will revolutionize the way you think about success in network marketing!
Click here to take a short detour to writing performance standards………>>>
By defining the word competence, particularly in terms of how it relates to network marketing, the connection between the two starts to become more obvious.
If competence means "an ability to perform a skill to a certain performance standard" (as defined by Edward Ludbrook); then we must be very clear on exactly 'what skills' and 'what standards' are important to success in network marketing.
You know if you really want to know what skills are important for the network marketing professional then all you have to do is analyze what network marketers actually do.
Now this is something I have done in a lot of depth, so believe me when I say that in my experience:
'Network marketing professionals have to be some of the most talented and multi skilled people on the planet'.
And as if that isn't enough………
Many network marketers demonstrate a willingness to pursue an ongoing program of personal and professional development so they are always on the path of continuous improvement.
In fact I would go so far as to say the industry encourages this approach to long term business success.
When you look at the skills demonstrated by 'highly successful network marketing professionals' you can certainly see how proficient they are and that everything they do is performed to a high standard.
The problem is however………it's a bit hit and miss!
Those who are seen as having succeeded at a high level within the industry manage to 'score a home run' somehow, while others struggle to even 'get off first base'.
Actually, there's NO real MYSTERY as to why some 'score the home run' and others don't!
It works something like this………
Those network marketing professionals who succeed at a high level either:
Either way, they can 'perform a range of relevant and important skills' and they can do this to a particular 'performance standard'.
Both elements are essential to their success in network marketing, because this means they are able to demonstrate ongoing 'competence'!
Having your 'dreams and goals', knowing 'why' you are building a network marketing business, and having the 'motivation' to do so is important, but it's not going to be enough, despite what you may have been told to the contrary.
You MUST be able to demonstrate COMPETENCE in the SKILLS necessary to build a successful network marketing business! In real terms this means;
You can 'perform a specific skill over and over again' and achieve a particular 'performance standard' when doing so.
To be honest, you can't go too far without knowing this critical information.
You may already have a good idea of what the important skills are. But just in case you don't, here's a small sample of some broad skill groupings that I personally consider to be vital for network marketers:
Now if this all seems a bit overwhelming for you at this stage and you are thinking………
"How on earth am I going to build a skill set like that? And, how am I going to know what all the important skills are that I need to develop"?
I am going to let you in on a little secret!
So what is one sure fire way of making sure you end up where you want to be?
As I said before, your network marketing success can be very 'hit and miss' if you don't know what you are aiming for.
By being very clear about your target you will know where you are heading rather than searching aimlessly in the dark for that magic bullet of network marketing success.
In short, what you need is a 'toolkit' for network marketing success.
So if you are genuinely interested in knowing more about important and necessary skills and how you can develop proficiency in those skills to ensure you have a solid foundation for network marketing business success, then you need to keep reading this webpage.
Another GREAT question!
You must have:
The most effective route is to follow the process described below:
Now, if you are not sure how to do this don't worry!
Getting some great background information is easy. All you have to do is visit the relevant pages of my website as shown above.
As I continue to develop this website more of the "HOW TO'S" will be revealed!
Think about it this way………
What would be the outcome for your network marketing business if:
You and your team of distributors are 'INCOMPETENT' in the necessary skills to produce results?
Simple answer - people who are incompetent don't usually take action, or if they do, they don't do it well.
It's like setting people up to fail and no one likes to fail! So naturally the outcome will be lack of action and lack of 'results' for your business and theirs!
On the other hand, what would be the outcome for your network marketing business if:
The outcome is pretty obvious really……… and I can honestly tell you from my own personal experience that these are the outcomes I have observed in my own network marketing business. This is because I have always had a focus on competence and coaching which I believe to be 'two key elements' of network marketing success.
The likely outcomes of focusing your business building strategies on competence and coaching are: